We’re committed to offering our clients a quality account management service that is informative, creative, and up to date with the continuously changing retail trade. We take on a partnership role with our clients to make sure they’re well informed through the process of managing their sales and new product line ranging. Our commitments:

New Line Presentations
Product Range Reviews
Category Development & Range Management
Pricing
Promotional Programs
Trading Terms Negotiation
New Product Paperwork
Private Label Tendering
Sales Analysis

Retail Focus can also arrange merchandising teams to visit supermarkets on a regular basis to make sure our client’s products are on shelf ready for sale in the stores where these products should be ranged. This is achieved by maintaining store history and being updated on product range changes by our account management team. We focus on:

Shelf Management
Product Range Checks
Product Range Compliance
Product Range Audits and Surveys
Promotional Compliance
Monitoring Out of Stocks
Plan-o-gram (POG) compliance
Promotional Product Displays
Reporting by Store and Product

Retail Focus can facilitate sales representation within the Independent Supermarket grocery channel. The Independent Supermarket channel is varied and crosses over a number of groups. This emergence of Independent Supermarkets means a more focused selling approach is needed via a sales rep team. At Retail Focus we facilitate this and it involves:

Product and Promotional Sell-In
Sales Order Taking
New Product Speed-to-Market
In-Store Data Collection and Analysis
Product Display Sell-In and Construction
Competitor Product Intelligence

With clients seeking out more cost effective methods of doing business we at Retail Focus can merge our clients customer orders into our business and act on their behalf with the Stock Replenishers in Woolworths, Coles, IGA, Big W, Target, etc. Retailers purchase orders can be processed and either relayed back to our client or onto our 3rd party warehouse provider on behalf of our client. We can offer:

EDI & B2B Technology
3rd Party Warehousing
Stock Receiving
Stock Despatching
Regular Stock Counts
Stock Reconciliation

As a result of receiving purchase orders on behalf of our clients we can also arrange invoicing that can be forwarded onto our client’s warehouse or our 3rd party warehouse provider. This invoice can be our own designed template or a template provided by our client.

We know that from time to time clients need specific projects completed for specific information they need. Some of these projects are one-off tasks such as a product audit, a store audit, or a price survey. We can tailor make a simple task to gain this information.

We have experienced over the years that organisations from outside of Australia with a product that might suit the Australian market place are seeking a “market analysis” to identify any retail supermarket ranging opportunities. At Retail Focus we can tailor make a consulting project to determine the market potential. This is not necessarily just focused on organisations from outside Australia. Many of our clients here in Australia are seeking a market analysis for product range extensions and new brands they would like to acquire.

Retail Focus can offer you quality marketing assistance at a very reasonable cost through our in-house capability.

One key offering is our expertise in the area of relationship marketing – a potent and cost effective discipline that has become an essential ingredient in the marketing mix of today’s astute FMCG marketers. Building and cultivating a customer database is now essential in maintaining and growing market share in an increasingly competitive environment-one where additional concerns like private label growth continues to threaten the business vitality of many manufacturers.

Design and production of brochures, catalogues and other sales collateral
Design and production of web sites – including online sales functionality and database development
Online advertising
Direct marketing
Loyalty programs
Design and production of point of sale material
Consumer sales promotions
Consumer and Trade advertising (print, radio, TV)
Newsletters and e-mail marketing
Packaging design